Archive for September, 2007

26
Sep
07

Advertising as Content

“It’s time to rethink television advertising.”

“It’s QVC for Generation Y.”

How are corporations using media? How are educators?

22
Sep
07

Update on Intel & Qwaq collaboration

An audio slideshow has been posted of Justin Rattner’s keynote at the Intel Developer Forum discussing the future of the 3D internet and virtual worlds:

[podtech content=http://media1.podtech.net/media/2007/09/PID_012639/Podtech_IDF_RATTNER_KEYNOTE.flv&postURL=http://www.podtech.net/home/4200/wrap-up-news-from-idf-virtual-worlds-and-the-3-d-internet &totalTime=889000&breadcrumb=25081d5a6f19401bb1cb950871871450]

22
Sep
07

Facebook as Public Health Resource?

The phenomenon of social networking software is something well understood by millions of netizens, but still remains a mystery to certain segments of society. A morning of random link-following led me to a very interesting Google map mashup overlayed with public health data that clearly demonstrates the usefulness of certain kinds of visualization. And fresh data, too, this map is being updated regularly. Very interesting indeed.

But what does this have to do with social networking software? One of the flags on the map indicates a rabid bat was located in Ontario, Canada, with a link to an email describing how the woman who brought in the bat was located for follow-up treatment for rabies exposure.

The answer? Facebook.

After several attempts to locate her, including a media release, proved to be unsuccessful, one of the communications staff at Toronto Public Health suggested using the website “Facebook.com”.

The woman’s name came up on the website through its search feature, and a message was posted for her outlining the above scenario along with an immediate request to contact Toronto Public Health. Within 2 hours she contacted our office and has been started on rabies post-exposure prophylaxis given her close contact with the rabid bat.

Our team wishes to emphasize to other public health units that “Facebook.com” should be considered a new and helpful form of communication in challenging cases requiring contact tracing.

This just highlights the need to explain the Web 2.0 phenomenon and other emerging technologies to an ever widening audience of faculty, staff, researchers, and administrators, because this data is out there and it can be useful for all sorts of purposes that might not occur to us at first blush. Kudos to the employee in the Toronto Public Health office for using social networking technology to possibly save that woman’s life.

21
Sep
07

Intel and Qwaq announce collaboration

Virtual world news junkies are abuzz about the announcement that Intel will be partnering with Qwaq on a collaborative 3D environment that seems to be targeted to business and corporate customers. Virtual worlds are pushing the limits of computational and video rendering power already, so Intel’s commitment to explore these technologies is good news. InfoWorld goes so far as to headline their article “Intel sees meal ticket in virtual worlds” and discusses the need for virtual world companies to develop protocols and standards across platforms.

21
Sep
07

UCit Instructional & Research Computing featured on Apple.com

Don Rainwater, manager of Academic Technology Services, was featured in the “Profiles in Success” section of Apple’s site for his use of Xsan Apple storage to run UCFileSpace, the campus web server for faculty, students, and staff.

“Rainwater’s team supports eight computer labs scattered around the campus, which contain a mix of 325 Macs and PCs. Students also access UC’s online storage system — called UCFileSpace — from a mix of personal desktop and notebook computers on campus, and remotely via VPN (virtual private network) with a front-end tool built with 37Signals’ Ruby on Rails development framework. Once they’re connected to UCFileSpace, students can store any general-purpose content, including research papers, multimedia files, and other data.”

UCFileSpace is used to host all of the podcasts uploaded in classrooms or through Blackboard for the UCit Podcasting Project and also hosts QuickTime videos for use on the UC Second Life Learning Community island, so kudos to Don for the recognition of this great service for UC!